THE MOST IMPORTANT STEP IN BRANDING SYSTEM: TURKISH FRANCHİSİNG ASSOCIATION-UFRAD

Turkish Franchising Association (UFRAD) that was established in 1991 as the first and only example in emphasizing the importance of branding in commercial success have brought together approximately 100 firms. It has become the center of knowledge and sharing information about legal, cultural, and financial matters to help these firms to constitute collaborations both in Turkish market and international commercial platforms and to help Turkish brands to find place in the world market. Another contribution of UFRAD to our economic life is to strengthen quality management, demand for high standards, and create opportunities for employment.